Wendy Larson

wlarson@pirkeybarber.comDirect: (512) 482-5231

Wendy Larson practices trademark law with a focus on litigation. She focuses specifically on issues relating to the internet, including cybersquatting and brand protection challenges involving social media platforms and smartphone applications, keyword advertising, service provider liability, and personal jurisdiction relating to foreign online actors.

She practices in federal court, before the Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), and with dispute resolution service providers such as the National Arbitration Forum (NAF) and the World Intellectual Property Organization (WIPO) handling domain name disputes under ICANN’s domain name dispute resolution policies. Wendy also assists clients in a variety of prosecution and other litigation matters.

Outside the office, Wendy loves to spend time with her family.

“Her conscientiousness and familiarity with emerging issues have been vital tools when entering uncharted territory.”

World Trademark Review's WTR 1000 (2014)

“An expert in burgeoning IP trends who is often able to spot issues that arise before they have had the opportunity to escalate into a legal problem.”

Managing Intellectual Property's IP STARS (2013)


  • 2004 J.D., University of Southern California School of Law
  • 2000 B.A., Cornell University


  • Texas Super Lawyers® list, a Thomson Reuters service (2016-2017)
  • The Best Lawyers in America® Trademark Law, by Woodward/White, Inc. (2012-2017)
  • WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2014-2017)
  • Trade Mark Expert Guide, Legal Media Group (2014-2016)
  • Managing Intellectual Property – IP Star (2013-2017)
  • Top 250 Women in IP, Managing Intellectual Property (2013, 2014)


  • Speaker, “IP Law for Estate Planning and Probate Attorneys,” Intermediate Estate Planning and Probate Course, TexasBarCLE, Houston, June 2017
  • Speaker, “Whatever Happened to the ‘New’ gTLDs? A Look Back to See Whether the Sky Fell, and a Look Forward to See What’s Coming,” American Intellectual Property Law Association, Spring Meeting, San Diego, May 2017
  • Speaker, “New gTLD Update,” Orange County Intellectual Property Law Association, Irvine, California, May 2017
  • Speaker, “Career Building Blocks: Rainmaking and Work Life Balance,” Travis County Women Lawyers Association, Austin, November 2015
  • Moderator, “Recent Trademark Case Law Update,” PTO Day, Intellectual Property Owners Education Foundation, Washington, D.C., March 10, 2015
  • Author, “Internet Service Provider Liability: Imposing a Higher Duty of Care,” The Columbia Journal of Law & the Arts, Summer 2014
  • Speaker, “Is This the Best We Can Do? Proposals for Enhancing Service Provider Liability for Online Trademark Infringement,” Columbia Law School, Kernochan Center for Law, Media and the Arts, New York City, November 2013
  • Panelist, “How to Survive and Thrive Through Career Relocation,” American Intellectual Property Law Association Spring Meeting, Seattle, Washington, May 2013
  • Speaker, “New Top Level Domains,” Advanced Intellectual Property Law Course, State Bar of Texas, Austin, February 14, 2013
  • Moderator, “The New gTLD Launch,” PTO Day, Intellectual Property Owners Education Foundation, Washington, D.C., December 10, 2012
  • Moderator, “Branding Development in the World of Social Networking,” Intellectual Property Owners Association Annual Meeting, Los Angeles, California, September 12, 2011
  • Speaker, “How to Protect Social Media Assets for Your Clients as an IP Lawyer,” ExecSense Webinars, June 2, 2011
  • Host, INTA Roundtable, “Trademark Practice Tips,” Austin, Texas, April 2010
  • Speaker, “Domain Wars: New Weapons in the Trademark Owner’s Arsenal,” State Bar of Texas Intellectual Property Law Section 2009 Annual Meeting
  • Co-author with William G. Barber, “Year In Review- Trademarks,” American Intellectual Property Law Association Annual Meeting, Washington, D.C., October 2008
  • Moderator, “Non-Monetary Remedies,” American Intellectual Property Law Association, Spring Meeting, Houston, Texas, May 14, 2008
  • Speaker, “Recent Developments in Trademark Law and the Internet,” Austin Intellectual Property Law Association, Austin, Texas, March 25, 2008


  • Intellectual Property Owners Association (IPO)
    • Vice-chair, Trademark Law (U.S.) Committee
  • Austin Intellectual Property Law Association (Austin IPLA)
  • American Intellectual Property Law Association (AIPLA)
  • American Bar Association
  • Cornell Alumni Admissions Ambassador Network


  • State Bar of Texas
  • State Bar of California
  • U.S. District Court, Western District of Texas
  • U.S. District Court, Southern District of Texas
  • U.S. District Court, Northern District of Texas
  • U.S. District Court, Central District of California
  • U.S. District Court, Northern District of California