Emily Poole

Emily concentrates on global trademark portfolio management, including domestic and international trademark clearance, registration, and protection strategies.  She also oversees domestic and multi-jurisdictional trademark negotiations and disputes, including oppositions. She directs scores of trademark enforcement matters worldwide. Emily advises clients of all sizes, from startups to large corporations, and in a broad range of industries, including software and technology, biotech research and development, pharmaceuticals, personal care and cosmetics, hospitality, food and beverage, apparel, and entertainment, among others.

Emily is a native Austinite but spent several years in the Bay Area before joining Pirkey Barber’s Austin office in 2018.  Emily is involved in the national and local legal communities, including the Austin Intellectual Property Law Association (Austin IPLA), INTA, and the Leadership Counsel on Legal Diversity (LCLD).

Prior to joining Pirkey Barber, Emily practiced at a long-established trademark and copyright specialty firm in San Francisco.  Emily earned her J.D. from the University of San Francisco School of Law, magna cum laude, and a Bachelor of Arts in Spanish Language and Literature, cum laude, from the University of Texas at Austin.  Outside of the office, Emily is often training for a marathon or at a playground with her kids.


  • J.D., Magna Cum Laude, The University of San Francisco School of Law, 2014
    • Technical Editor, USF Law Review
    • Editor-in-Chief, Intellectual Property Law Bulletin
  • B.A., Cum Laude, Spanish Language and Literature, The University of Texas at Austin, 2008


  • International Trademark Association
    • Public Information Committee (2024-2025)
  • Austin Intellectual Property Law Association
  • Leadership Counsel on Legal Diversity
    • Pathfinder (2022)
  • State Bar of California


  • Editor, Corporate Counsel Solutions: Intellectual Property Management, Strategies, and Tactics (LexisNexis), 2013 – 2023 editions
  • Co-Author, Trademark Searching and Clearance and Trademark Clearance Opinion, Practical Law Company, 2021 and 2023 editions
  • Co-Author, IP in the Mobile Universe, Intellectual Property Magazine, 2016
  • Author, New .wine and .vin Domains About to Launch, Wine Industry Advisor, 2015
  • Author, Is the Supreme Court’s Stance on Trademark Tacking at Odds with the Marketplace?, The Recorder, 2015
  • Author, Copyright: Another Tool in the Fight Against Revenge Porn, The Daily Journal, 2015
  • Author, Fighting Back Against Non-Consensual Pornography, USF L. Rev., 2014
  • Author, Case Survey, UMG Recordings, Inc. v. Shelter Capital Partners LLC, Intellectual Property Law Bulletin, 2012