Christopher L. Graff

Chris Graff’s practice focuses on the areas of trademarks, false advertising, unfair competition, domain name piracy, and copyrights.  Chris advises clients on all aspects of trademark selection, prosecution, enforcement, licensing, and global portfolio management.


He has represented clients in over a hundred cases before a wide variety of tribunals including Federal Court, State Court, and the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board.

Chris received his J.D. with Honors from The University of Texas School of Law in 1993. Prior to law school, he earned a Bachelor of Business Administration with Highest Honors in Electrical Engineering Management from The University of Texas at Austin.


“That he acts for some of the highest-profile brand owners tells you all you need to know. He simply has an immense depth of experience.”

World Trademark Review's WTR 1000 (2015)

“When it comes to the development and execution of innovative filing strategies, Graff leads the way; his brands expertise is extremely refined and is underpinned by unassailable trademark, advertising and competition law knowledge.”

World Trademark Review's WTR 1000 (2020)

“Another sagacious adviser, Christopher Graff draws widespread acclaim from patrons, with one stating: ‘He deeply appreciates our culture and can break down complicated IP issues in an easily comprehensible way. His response time is so exemplary that all our other outside counsel pale in comparison.’ ‘He constantly has a total grasp of the situation and is able to make incisive and strategic suggestions, always with the client’s best commercial interests at heart. He and his team’s understanding of foreign jurisdictions is a genuinely rare quality and speaks volumes about their expertise, experience and high standards’.”

World Trademark Review's WTR 1000 (2018)

“Creative and level-headed, he fiercely defends the rights of numerous high-powered brand owners, to thunderous applause: 'He is extraordinarily responsive and always tailors his approach to a client's unique business culture - and his sound legal advice is provided in an easily digestible manner.'”

World Trademark Review's WTR 1000 (2017)

“A hugely devoted proponent of his clients’ rights,” Chris Graff garners worldwide notice for his exemplary protection programmes.

World Trademark Review's WTR 1000 (2014)


  • 1993 J.D., with Honors, The University of Texas School of Law
  • 1989 B.B.A., with Highest Honors, Electrical Engineering Management, The University of Texas at Austin


  • Managing Intellectual Property, IP Stars (2017-2021)
  • International Law Office’s Client Choice Award (2014)
  • WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2013-2021)
  • Who’s Who Legal: The International Who’s Who of Trademark Lawyers, Law Business Research Ltd. (2019-2020)
  • Trade Mark Expert Guide, Legal Media Group (2013-2020)
  • The Best Lawyers in America® Trademark Law, by Woodward/White, Inc. (2013-2021)
  • Texas Rising Stars list by Super Lawyers®, a Thomson Reuters service (2004)
  • AV Preeminent® Peer Review Rated*

* AV®, BV®, AV Preeminent® and BV Distinguished® are registered certification marks of MH SUB I, LLC, used in accordance with the Martindale-Hubbell certification procedures, standards and policies.


  • Intellectual Property Owners Association
    • U.S. Trademark Office Practice Committee, Secretary (2016-2017)
  • International Trademark Association
  • State Bar of Texas
    • Litigation and Intellectual Property Law Sections
  • Admitted to the U.S. District Courts for the Northern (1996), Southern (1997), Eastern (1997) and Western (1997) Districts of Texas
  • Austin Bar Association


  • Presenter, “You are a Trademark Badass; Tips & Tricks for Trademarking like a Rock Star,” State Bar of Texas, Advanced Paralegal Seminar (September 2019)
  • Lecturer, “Trademark Bullying:  Catchy Phrase or Valid Concern?” Austin Intellectual Property Law Association (June 2011)
  • Author, “Nominative Use and Fair Use of Trademarks on the Internet,” State Bar of Texas, Intellectual Property Law Section CLE (Houston, 2003)
  • Author, “Insurance Coverage of Trademark Infringement Claims: The Contradiction Among the Courts, and the Ramifications for Trademark Attorneys,” The Trademark Reporter, Vol. 89, No. 6 (November-December 1999)
  • Author, “Trademark Law and Gray Market Goods: An Overview,” 11th Annual Advanced International Law Institute (UT Law CLE, 1999)
  • Lecturer, “Intellectual Property,” University of Texas at Austin, Executive MBA Program (Summer 2003)
  • Speaker, “IP Issues Regarding the Internet,” State Bar of Texas, Intellectual Property Law Section Annual Meeting (Spring 2003)
  • Speaker, “How to Deal with Pirates, Counterfeiters and Gray Marketeers,” 11th Annual Advanced International Law Institute, Dallas (UT Law CLE, 1999)


  • Eat Right Foods, Ltd v. Whole Foods Market Srvcs., Inc., No. C13-2174, 2015 U.S. Dist. LEXIS 63578 (W.D. Wash. May 14, 2015)
    Texas Dept. of Transportation v. Tucker, 95 USPQ2d 1241 (TTAB 2010)
    Sefton v. Interactive Classifieds Network Corp., 201 F.Supp.2d 730 (W.D. Tex. 2001)
    Quicksilver, Inc. v. Academy Corp., 1998 WL 874929 (N.D. Tex. 1998)
    Mazandarani v. American Express Travel Related Services Co., Inc., 1996 WL 608483 (N.D. Tex. 1996)