Alicia Morris Groos

Alicia focuses her practice on U.S. trademark and copyright law and management of domestic and international intellectual property portfolios. Her practice includes trademark, copyright and false advertising enforcement and litigation, domain name disputes, counseling clients on the selection and clearance of trademarks, and trademark opposition and cancellation proceedings in the United States and abroad.

In addition, Alicia assists clients with trademark and copyright prosecution, counseling and transactional matters, including licensing, assignments, coexistence agreements and consents.

Outside the office Alicia enjoys traveling, gardening, and reading.

Alicia is proficient in Spanish.

“Alicia can be counted on to do a fantastic job. She is one of the most responsive people you could hope to work with and hugely generous with her time – she’s essentially there as a resource 24/7, which is a massive help given how fast business moves now. She enables you to make the best commercial decisions.”

WORLD TRADEMARK REVIEW’S WTR 1000 (2020)

“Alicia has a wonderful attitude and is one of the most responsive lawyers you could ever work with, which is a huge help given how fast business moves these days – it’s as if she’s working around the clock seven days a week.”

WORLD TRADEMARK REVIEW'S WTR 1000 (2021)

EDUCATIONAL BACKGROUND

  • J.D. with Honors, The University of Texas School of Law, 1999
    • Texas International Law Journal
  • B.A., Plan II with Honors, The University of Texas, 1993

HONORS

  • WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2015 – 2021)
  • Legal 500 US, Recommended Lawyer, Intellectual Property: Trademarks: Non-Contentious – Full Coverage, The Legal 500 (2014 – 2020)
  • “Lawyer of the Year” for Trademark Law in Austin, Best Lawyers® by Woodward/White, Inc. (2020)
  • The Best Lawyers in America® by Woodward/White, Inc. (2015 – 2021)
  • Profiles in Power Nominee, Austin Business Journal (2016 – 2017)
  • Who’s Who Legal: The International Who’s Who of Trademark Lawyers, Law Business Research Ltd. (2018-2021)

PROFESSIONAL ACTIVITIES AND MEMBERSHIPS

  • Texas Bar Foundation, Fellow
  • International Trademark Association (INTA)
    • Public Information Committee (2020-2023)
      • Communicator Subcommittee
    • Copyright Law Committee (2016-2019)
    • Logos Working Group Vice Chair (2018-2019)
  • Intellectual Property Owners Association (IPO)
    • Co-Secretary of Trademark Law (U.S.) Committee (2016-2019)
    • Annual Meeting Planning Committee (2018)
  • The Copyright Society of the USA, Texas Chapter
    • Planning Committee (2015-2016)
  • Austin Intellectual Property Law Association
  • State Bar of Texas
    • Women in IP Task Force
  • Travis County Bar Association

SPEECHES AND PUBLICATIONS

  • Co-Author, “The 2021 Appropriations Act: Fundamental changes to trademark and copyright law and the implications for IP owners,” Legal Update, December 28, 2020, Norton Rose Fulbright
  • Co-Author, “Government edicts doctrine precludes legislators from claiming copyright protection,” The Brand Protection Blog, April 28, 2020
  • Co-Author, Copyright Committee Update, “INTA Adds 11 New Countries to Report on Copyright Protections for Logos,” INTA Bulletin, February 15, 2020, Vol. 75 No. 3
  • Co-Author, “USPTO adopts new communication and electronic filing requirements,” The Brand Protection Blog, February 13, 2020
  • Moderator, INTA PAC Reception featuring Q&A with keynote Tiff’s Treats founders Leon and Tiffany Chen, INTA Leadership Meeting, Austin, November 21, 2019
  • Co-Author, “US Copyright Office Shows Reluctance to Register Logos,” INTA News, November 15, 2019
  • Co-Author, “Do not be fooled — Misleading solicitations regarding your trademarks,” The Brand Protection Blog, November 30, 2018
  • Speaker, “Brands In Crisis- Managing Brand Reputation in the Age of Viral Media” with Kate Eguchi of Whole Foods, IPO Annual Meeting, Chicago, September 25, 2018
  • Author, “Report Published on Countries That Protect Copyrights in Logos,” INTA Bulletin, September 1, 2018
  • Speaker, “Social Media—Evaluating Risk vs Reward in Real Time,” Norton Rose Fulbright in-house counsel CLE presentation, October 16, 2017
  • Co-Author, “Use Them or Lose Them: U.S. Trademarks Put to the Proof,” Norton Rose Fulbright Brand Protection Blog, February 9, 2017
  • Speaker, “Protecting Trademarks and Copyrights Online: Perspectives and Strategies from Inhouse and Outside Counsel,” The University of Texas School of Law 29th Annual Technology Law Conference, Austin, Texas, May 26-27, 2016
  • Co-author, with Sanjiv D. Sarwate of Dell Inc., “Protecting Trademarks and Copyrights Online: Perspectives and Strategies from In-house and Outside Counsel,” The University of Texas School of Law 29th Annual Technology Law Conference, Austin, Texas, May 26-27, 2016
  • Speaker, “Challenges in Clearing Marks in an Era of Information Overload,” Corsearch panel discussion, Austin, Texas, September 17, 2015
  • Moderator, “North of the Border: Trademark Strategies for Latin American Companies Doing Business in the U.S.A.,” 2015 INTA Annual Meeting, San Diego, California, May 3, 2015
  • Moderator, “Decisions you need to know: Key Trademark Cases from 2014,” International Trademark Association Roundtable, Austin, Texas, January 27, 2015
  • Speaker, “Making the Most Out of Logos, Product Designs & Packaging:  Practice Tips & Trends for Non-Traditional Copyrights,” 2014 The Copyright Society of the U.S.A., Texas Chapter Meeting, Austin, Texas, November 19, 2014
  • Speaker, “Trademark and New gTLD Update 2014,” The University of Texas School of Law 27th Annual Technology Law Conference, Austin, Texas, May 22-23, 2014
  • Co-author, “Copyright Office’s New Fee Schedule,” Norton Rose Fulbright Legal Update, April 3, 2014
  • Moderator, “Practical Strategies for International Coexistence and Consent Agreements Across Borders: U.S., Canada and Mexico,” 2013 INTA Annual Meeting, Dallas, Texas, May 2013
  • Co-author, “Mission control: trademark strategies for non-profit organizations,” World Trademark Review, Issue 40 December/January 2013, pp. 60-64
  • Co-author, “Licensing Intellectual Property in Australia: An Overview from a U.S. Perspective,” Law Seminars International Advanced Conference on Current Issues in IP Licensing, Houston, Texas, October 29-30, 2012
  • Speaker, “Licensing Intellectual Property in Australia: An Overview from a U.S. Perspective,” Law Seminars International Advanced Conference on Current Issues in IP Licensing, Houston, Texas, October 30, 2012
  • Speaker, “Intellectual Property Litigation,” presented to The University of Texas Intellectual Property Law Society, October 17, 2012
  • “Changes in Texas Intellectual Property Law Set to Take Effect,” Austin Business Journal, August 24-30, 2012
  • Co-author with Susan Ross, “Copyright Office Proposes New Fee Schedule,” Fulbright Briefing, April 3, 2012
  • Author & Panelist, “Considerations When Drafting and Negotiating Coexistence Agreements From Both Sides of the Border – A United States Perspective,” presented to the State Bar of Texas 25 Annual Advanced Intellectual Property Law Course, Houston, Texas, March 2012
  • Author, “New Web Domains Online,” Austin Business Journal, September 30, 2011
  • “Trademark Proper Use,” Fulbright & Jaworski L.L.P. in-house counsel CLE presentation, September 14, 2011
  • Testified before the Texas Senate Business & Commerce Committee regarding HB 3141 Relating to the Registration and Protection of Trademarks, on behalf of the International Trademark Association, May 10, 2011; HB 3141 signed into law June, 2011
  • Moderator, “Handling Complex Prosecution Issues,” International Trademark Association Roundtable, April 13, 2011
  • Testified before the Texas House of Representatives Business & Industry Committee regarding HB 3141 Relating to the Registration and Protection of Trademarks, on behalf of the International Trademark Association, April 4, 2011
  • Co-author with Richard J. Groos, “Learn to Spot 10 Common Trademark Misconceptions,” Texas Lawyer, Vol. 26, No. 11, June 14, 2010
  • Speaker, “Developing an International Trademark Strategy,” Austin Bar Technology Section, April 13, 2010
  • Panelist, “The IP Market in Texas,” Presentation to University of Texas Law Students, March 31, 2010
  • Moderator, “Policing Trademarks on the Internet and the Web 2.0,” International Trademark Association Roundtable, January 14, 2010
  • Contributor, “Legal Implications of Social Media,” presented by Richard J. Groos and Robert F. Corrigan, Jr., to the Texas Hospital Association, June 2009
  • “Copyright Basics,” Fulbright & Jaworski L.L.P. in-house counsel CLE presentation, November 6, 2007
  • “International Trademark Basics,” Fulbright & Jaworski L.L.P. in-house presentation, July 17, 2007
  • Author, “Developments in U.S. Copyright Law 2000 – 2001: From Revising the Old South to Redefining the Digital Millennium,” Texas Intellectual Property Law Journal, Vol. 10, No. 1, Fall 2001
  • Author, “International Trade and Development: Exploring the Role of Fair Trade Organizations in the Global Economy and the Law,” Texas International Law Journal, Vol. 34, No. 3, Summer 1999