Wendy C. Larson photo
Wendy C. Larson
Direct: (512) 482-5231
Extension: 231
Download vCard


Wendy Larson practices trademark law with a focus on litigation. She specializes in issues particular to the Internet, including cybersquatting and brand protection challenges involving social media platforms and smartphone applications, keyword advertising, service provider liability, and personal jurisdiction relating to foreign online actors. She practices in federal court, before the Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), and with dispute resolution service providers such as the National Arbitration Forum (NAF) and the World Intellectual Property Organization (WIPO) handling domain name disputes under ICANN’s domain name dispute resolution policies. Wendy also assists clients in a variety of prosecution and other litigation matters.

Outside the office, Wendy loves to spend time with her family.  


  • 2004 J.D., University of Southern California School of Law
  • 2000 B.A., Cornell University


  • Top 250 Women in IP, Managing Intellectual Property (2013, 2014)
  • The Best Lawyers in America®, Trademark Law (2012 - 2015)
  • WTR 1000 The World's Leading Trademark Professionals, World Trademark Review (2014 - 2016)
  • Guide to the World’s Leading Trade Mark Law Practitioners, Euromoney Legal Media Group (2014)
  • Managing Intellectual Property - IP Star (2013-2015)

Speeches and Publications

  • Speaker, “Career Building Blocks: Rainmaking and Work Life Balance,” Travis County Women Lawyers Association, Austin, November 2015
  • Moderator, “Recent Trademark Case Law Update,” PTO Day, Intellectual Property Owners Education Foundation, Washington, D.C., March 10, 2015 
  • Author, “Internet Service Provider Liability: Imposing a Higher Duty of Care,” The Columbia Journal of Law & the Arts, Summer 2014
  • Speaker, “Is This the Best We Can Do? Proposals for Enhancing Service Provider Liability for Online Trademark Infringement,” Columbia Law School, Kernochan Center for Law, Media and the Arts, New York City, November 2013
  • Panelist, “How to Survive and Thrive Through Career Relocation,” American Intellectual Property Law Association Spring Meeting, Seattle, Washington, May 2013
  • Speaker, “New Top Level Domains,” Advanced Intellectual Property Law Course, State Bar of Texas, Austin, February 14, 2013
  • Moderator, “The New gTLD Launch,” PTO Day, Intellectual Property Owners Education Foundation, Washington, D.C., December 10, 2012
  • Moderator, “Branding Development in the World of Social Networking,” Intellectual Property Owners Association Annual Meeting, Los Angeles, California, September 12, 2011 
  • Speaker, “How to Protect Social Media Assets for Your Clients as an IP Lawyer,” ExecSense Webinars, June 2, 2011
  • Host, INTA Roundtable, “Trademark Practice Tips,” Austin, Texas, April 2010
  • Speaker, “Domain Wars: New Weapons in the Trademark Owner’s Arsenal,” State Bar of Texas Intellectual Property Law Section 2009 Annual Meeting
  • Co-author with William G. Barber, “Year In Review- Trademarks,” American Intellectual Property Law Association Annual Meeting, Washington, D.C., October 2008
  • Moderator, "Non-Monetary Remedies," American Intellectual Property Law Association, Spring Meeting, Houston, Texas, May 14, 2008
  • Speaker, "Recent Developments in Trademark Law and the Internet," Austin Intellectual Property Law Association, Austin, Texas, March 25, 2008

Professional Activities and Memberships

  • American Intellectual Property Law Association (AIPLA)
    • Chair, gTLD Legal Rights Objections Subcommittee of the Trademark Internet Committee
  • Intellectual Property Owners Association (IPO)
    • Vice-chair, Trademark Law (U.S.) Committee
  • Austin Intellectual Property Law Association (Austin IPLA)
  • USC Intellectual Property and Technology Law Clinic Board of Advisors
  • American Bar Association


  • State Bar of Texas
  • State Bar of California
  • U.S. District Court, Western District of Texas
  • U.S. District Court, Southern District of Texas
  • U.S. District Court, Northern District of Texas
  • U.S. District Court, Central District of California
  • U.S. District Court, Northern District of California