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Shannon T. Vale
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For more than 25 years, Shannon Vale has specialized in trademark and copyright law, intellectual property transactions and due diligence, and right of publicity law. Prior to joining Pirkey Barber, Shannon was a Trademark partner in the Austin office of Fulbright & Jaworski and a shareholder in Arnold, White & Durkee. Shannon also spent five years as the head of personal management firms that directed the careers of major label and major independent label recording artists based in the United States and the United Kingdom.

Shannon's practice includes:

  • Advising clients regarding worldwide trademark protection and enforcement strategies, the selection and clearance of trademarks, and the management of global portfolios
  • Obtaining domestic and foreign trademark registrations
  • Handling trademark opposition and cancellation proceedings
  • Counseling clients with respect to acquiring, protecting and enforcing copyright assets
  • Managing intellectual property due diligence projects
  • Negotiating licenses and other intellectual property transactions

Best Lawyers in America® named Shannon the Austin 2014 Lawyer of the Year for Copyright Law, and also recognized him in the field of trademark law. World Trademark Review's WTR 1000 places Shannon in the Silver Tier in its national rankings for the category of "Individuals: Prosecution & Strategy," and in the Gold Tier for Texas (WTR 1000 2014). In addition, Shannon is recognized in the current editions of the following publications: Managing Intellectual Property’s IP STARS; Chambers USA Guide (Intellectual Property: Trade Mark & Copyright – Texas (Band Two)); Legal Media Group’s Guide to the World’s Leading Trademark Practitioners; International Who’s Who of Trademark Lawyers; and Texas Super Lawyers (in the category of Intellectual Property Law).

Active with the International Trademark Association (INTA) for many years, Shannon is currently a member of INTA’s liaison committee to the U.S. Patent and Trademark Office.  He has previously served on numerous INTA committees, including the Famous & Well-Known Marks Committee (U.S. Subcommittee), the liaison committee to the European Union trademark office, the Meetings Board and the Meetings Committee, and he was Co-Chair of the Task Force on the Future of the Annual Meeting.

President of Austin Rice Alumni since 2011, Shannon was recently appointed to a three-year term on the Board of Directors of the Association of Rice Alumni (the alumni association’s global governing body) and to the Executive Committee of that Board.  He is past president of the Austin Intellectual Property Law Association, the Rice Alliance for Technology and Entrepreneurship (Austin Chapter), and Austin Lawyers and Accountants for the Arts.

Shannon received his J.D. from Southern Methodist University’s Dedman School of Law and earned his B.A in History and German Studies from Rice University.


• 1981 J.D., Southern Methodist University Dedman School of Law
• 1977 B.A., History and German Studies, Rice University


• Austin 2014 Lawyer of the Year for Copyright Law, The Best Lawyers in America® (also recognized in the category of Trademark Law)
• WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2011-16)
• Managing Intellectual Property, IP Star (2013-14)
• Super Lawyer, Texas Monthly Magazine (2012-14)
• Chambers USA Guide to America's Leading Lawyers for Business (2010-14)
• Guide to the World’s Leading Trademark Practitioners, Euromoney Legal Media Group (2009-14)
• The International Who's Who of Business Lawyers, Who's Who Legal
• Who’s Who Legal: Trademarks
• AV Preeminent® Peer Review Rated*

* AV®, BV®, AV Preeminent® and BV Distinguished® are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the Judiciary. Martindale-Hubbell Ratings fall into two categories - legal ability and general ethical standards.

Professional Activities and Memberships

•Austin Rice Alumni
          ◦ President (2011-present)
• Association of Rice Alumni
          ◦ Board of Directors & Executive Committee (2012-present)
• Austin Intellectual Property Law Association (Austin IPLA)
          ◦ Past President
• Rice Alliance for Technology and Entrepreneurship (Austin Chapter)
          ◦ Past President
• Austin Lawyers and Accountants for the Arts (ALAA)
          ◦ Past President
• City of Austin Music Commission, former member
• City of Austin Music District Committee, former member
• Austin Music Industry Council, former member
• State Bar of Texas Entertainment and Sports Law Section, former member of governing council
• International Trademark Association (INTA)
       ◦ U.S. Patent and Trademark Office Subcommittee of the Trademark Office Practices Committee (INTA’s liaison to the
          U.S.Trademark Office (2014-present; 2010-2011))
       ◦ U.S. Subcommittee of the Famous & Well-Known Marks Committee (2011-2013)
       ◦ OHIM Subcommittee of the Trademark Office Practices Committee (INTA's liaison to the European Community's trademark
          office) (2007-2009)
       ◦ Meetings Board (1999 - 2001)
       ◦ Meetings Committee (1994 - 2001; 2004 - 2005)
       ◦ Task Force on the Future of the Annual Meeting, Co-Chair (2001 - 2002)
• Motion Picture Producers of Texas, former General Counsel
• Austin Space Business Roundtable, former chair
• Texas Computer Industry Council, former General Counsel
• Venture Crew 2100 (scouting program focusing on high adventure activities), Crew Advisor (2007-10)
• American Bar Association, Intellectual Property Section
• American Intellectual Property Law Association (AIPLA)
• State Bar of Texas, Intellectual Property Section


• “Trademark Considerations Associated with Growing a Brand in an Era of Globalization,” Institute for Law and Technology – 51st Annual Intellectual Property Law Conference, Dallas, Texas (November 2013)
• “Recent Copyright Fair Use Decisions:  From Famous Monsters to Copyright Trolls,” State Bar of Texas Annual Meeting – Intellectual Property Law Seminar, San Antonio, Texas (June 2011)
• "Booking It in Cyberspace:  The Google Book Settlement and Aftermath" (Moderator), American Intellectual Property Law Association Spring Meeting, San Francisco, California (May 2011)
•  “Copyright Law: A Primer for University Counsel,” The University of Texas System 9th Annual Legal Conference, Austin, Texas (October 2009)
• "Searching and Clearing Marks Internationally," International Trademark Association Annual Meeting, Chicago, Illinois (May 2007)
• "USPTO Office Action Workshop," International Trademark Association Annual Meeting, San Diego, California (May 2005)
• “International Trademark Strategy,” 17th Annual State Bar of Texas Intellectual Property Section Conference, San Antonio, Texas (March 2004)
• “The Right of Publicity and the First Amendment,” State Bar of Texas Intellectual Property Institute, Houston, Texas (June 2003)
• “Current Trends in Right of Publicity Law,” Law Executives Institute, Aspen, Colorado (January 2003)
• “Three Things Every Business Person Should Know About Copyright,” F&J Client Seminar, San Antonio, Texas (December 2002)
• "Practical Strategies for Trademark Protection in Europe," International Trademark Association International Trademark Law Basics Forum, New York, New York (February 2000)


• Co-author, "U.S. Accession to the Madrid Protocol Should Streamline International Protection for Trademarks Owned by American Businesses and Citizens," Fulbright & Jaworski L.L.P. Legal Update, October 2002
• Co-author, "Recent Developments in Copyright Law," Texas Intellectual Property Law Journal, Winter 1996; Fall 1993
• Co-author, "Copyright Case Summaries," ABA Intellectual Property Law Section Newsletter, Winter 1996; Spring 1993
• Co-author, "The Use of Site Licensing in Microcomputer Software Transactions," (Book Chapter), The Law and Business of Computer Software, D.C. Toedt, Ed., Clark Boardman Company, Ltd., 1986, 1994