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Louis T. Pirkey
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Lou Pirkey is a founding partner of trademark specialty firm Pirkey Barber.  He has specialized in trademark law, primarily trademark infringement litigation and counseling, for well over 40 years, and is one of America’s most highly recognized authorities in the field.   He was heralded as a "legend of the field" in the 2014 World Trademark Review 1000 and in 2012 as "a groundbreaking trademark lawyer undoubtedly practicing at the highest level.”  Chambers USA guide to America’s Leading Lawyers for Business refers to him as “the guru” who is “widely recognized as one of the leading trademark litigators in the country.”

Lou's career as a leader in the field and in the profession has included such highlights as the following:

  • President of the 15,000-member American Intellectual Property Law Association
  • Member of the United States delegation to several conferences on trademark reform at the World Intellectual Property Organization in Geneva
  • Member of the Trademark Review Commission whose work led to sweeping reform of the federal trademark statute, the Trademark Law Revision Act passed by Congress in 1988
  • Member of the first Trademark Public Advisory Committee of the United States Patent and Trademark Office
  • Member of the Board of Directors, International Trademark Association (INTA)

In addition to his trademark litigation practice, Lou is also active in alternative dispute resolution and has served as a neutral in more than 30 trademark disputes. He is a charter member of the Panel of Neutrals of the International Trademark Association/Center for Public Resources.

In his home state of Texas, Lou taught trademark law for 15 years as an adjunct professor at The University of Texas School of Law.  Lou was Chair of the Intellectual Property Law Section of the State Bar of Texas, is a Life Fellow of the Texas Bar Foundation, and was the charter President of the Austin Intellectual Property Law Association. 

Professional Activities and Memberships

  • American Intellectual Property Law Association
    • President, 1999 - 2000
    • Board of Directors, Past Member
    • Fellow
  • State Bar of Texas
    • Intellectual Property Law Section, Past Chair
  • Austin Intellectual Property Law Association
    • Charter President
  • The Honorable Lee Yeakel IP Inn of Court
    • Charter Member, Executive Committee
    • Membership Chair
  • International Trademark Association, Board of Directors, Past Member
  • International Trademark Association/ Center for Public Resources Panel of Neutrals, Charter Member
  • The University of Texas School of Law, Adjunct Professor (1991-2010)
  • George Washington University Law School, Intellectual Property Advisory Board
  • Texas Bar Foundation, Life Fellow


  • Tom Arnold Lifetime Achievement Award, State Bar of Texas IP Law Section (2015)
  • Most Distinguished Lawyer, Austin Bar Foundation (2015)
  • Austin 2014 Lawyer of the Year for Trademark Law, The Best Lawyers in America®
  • Managing Intellectual Property - Top Five Outstanding IP Litigators in Texas (2013, 2014)
  • Managing Intellectual Property - IP Star (2014-present)
  • Texas Super Lawyers annual list of the Top 50 Attorneys in Central & West Texas (2012, 2014)
  • International Trademark Association (INTA) President’s Award (2012)
  • WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2011-present)
  • Austin 2012 Lawyer of the Year for Litigation - Intellectual Property, The Best Lawyers in America®
  • The 25 Greatest Texas Lawyers of the Past Quarter-Century, Texas Lawyer Magazine (2010)
  • Chambers USA Guide to America's Leading Lawyers for Business (2009-present)
  • The Best of the Best USA Trademark, Euromoney Legal Media Group (2011, 2013)
  • Austin Intellectual Property Lawyer of the Year, Best Lawyers (2010)
  • America's Top 25 Preeminent Trade Mark Practitioners, The Best of the Best USA (2009)
  • The Best Lawyers in America (1991-present)
  • Guide to the World's Leading Trademark Practitioners, Legal Media Group (2009-present)
  • Who's Who Legal (2008), named one of eight "stand-out trademark practitioners" in Texas
  • The International Who's Who of Trademark Lawyers, Who's Who Legal (2009-2015)
  • 100 Most Influential Lawyers in America, National Law Journal (1999)
  • Legal Legend, Texas Lawyer Magazine
  • Super Lawyer, Texas Monthly Magazine (2003 - present)
  • World Intellectual Property Organization, United States Delegate
  • Trademark Review Commission, Member
  • United States Patent and Trademark Office Trademark Public Advisory Committee, Past Member
  • AV Preeminent® Peer Review Rated*

*AV®, BV®, AV Preeminent® and BV Distinguished® are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the Judiciary. Martindale-Hubbell Ratings fall into two categories - legal ability and general ethical standards.

Educational Background

  • J.D., with Honors, George Washington University Law School
    • Order of the Coif
    • George Washington Law Review
  • B.S., Chemical Engineering, The University of Texas


  • Editor, Franchise Trademark Handbook, Forum on Franchising, American Bar Association
  • Many articles on topics in Trademark Law


  • American Bar Association
  • International Trademark Association
  • American Intellectual Property Law Association
  • State Bar of Texas
  • Many Others